Copenhagen Business School Press

Cultural Tourism & Tourism Cultures: The Business of Mediating Experiences in Copenhagen and Singapore

Sale price Price $37.48 Regular price $36.00

ISBN: 9788763000918
Publisher: Copenhagen Business School Press
Publication Date: 2002-03-01
Number of pages: 276
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"This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "

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